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      Wishing You A Happy Thanksgiving from Optimum 🦃

      Wishing You A Happy Thanksgiving 🦃 Before you run back to the food and festivities, we’d like to get a quick word in! We promise to keep it short and sweet, which is more than those Black Friday lines can manage! This Thanksgiving, we’re embracing gratitude for our entire Optimum family by wishing everyone in the Optimum circle a very Happy Thanksgiving! To our incredible drivers, the backbone of our journey; our dedicated operations staff, ensuring everything runs like clockwork; and to our valued clients, who continue to trust and collaborate with us – each one of you plays a vital role in our story. Your commitment, hard work, and support are the reasons for our shared success. Here’s to you, your families, and the wonderful bond we share. Happy Thanksgiving and be sure to enjoy your weekend!

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      Feeding Hope: Rizk’s Generosity & Its Impact on Redmond, Oregon’s Community

      A Thanksgiving Gesture by Rizk Transportation Company In the dynamic and often challenging world of freight and logistics, it’s refreshing to witness acts of kindness that transcend the daily grind. The recent initiative by Rizk Transportation Company (RTC), based out of Redmond, OR serves as a powerful reminder of the industry’s capacity for compassion and community engagement. This Thanksgiving, RTC took a remarkable step, extending beyond the realm of logistics to address a critical community need – hunger. In this piece, we unfold the story of RTC’s altruistic endeavor, where they distributed 100 Thanksgiving meals to families facing financial difficulties, showcasing a profound commitment to community welfare. Alleviating Hunger with Generosity The gesture was deeply appreciated by recipients like Clinton Keller, who rely on food stamps to feed their families. The Thanksgiving boxes, filled with traditional staple Thanksgiving items, were handed out by RTC staff, providing much-needed relief and joy. This initiative not only filled plates but also brought a sense of gratitude and relief to beneficiaries like Karen Humphrys, who expressed profound thankfulness for the support during financial hardships. Giving Back in Times of Growth For RTC, this act of giving was a reflection of its notably successful year. Fleet Services Manager Mason Engstrom highlighted the company’s growth and the importance they see in not only their success, but in giving back, especially during the holiday season. Their philosophy that no one should go hungry during this time was the basisi for this year’s generous initiative. A Tradition of Kindness While it was the first year for RTC as a company to organize such a giveaway, owner Mike Rizk has been personally involved in this act of kindness for three years. His commitment to continuing this tradition of generosity demonstrates the company’s dedication to supporting the community and making a difference beyond their business operations. RTC’s Commitment to Community Support Rizk Transportation Company’s initiative serves as a shining example of how businesses can play a crucial role in supporting their communities. The company’s efforts not only provided immediate assistance to those in need but also set a precedent for corporate social responsibility. This Thanksgiving, RTC has not just delivered meals; they have also delivered hope and compassion, reinforcing the true spirit of the holiday. Before You Go… As we conclude this inspiring account of Rizk Transportation Company’s Thanksgiving initiative, it’s evident that the impact of such gestures extends far beyond the realm of logistics and transportation. RTC’s dedication to community support, particularly during a time as significant as Thanksgiving, illuminates the powerful role companies can play in addressing social issues. Their efforts have not only provided sustenance to those in need but also infused a sense of hope and community spirit. This story really shows the importance of corporate social responsibility and the lasting influence it can have on both individuals and communities. We invite our readers to share their thoughts or similar experiences in the comments section below. Let’s continue to celebrate and encourage such meaningful contributions within our industry. Stay tuned for more engaging stories in our next edition of Optimum Logistic’s weekly news recap, where we delve into the intersection of logistics excellence and heartfelt community engagement. If you made it to this part of the article, we’d just like to take a moment to thank you for taking the time to read this weekly recap. Be safe out there and as always, If you’re in search of CDL A, B, or warehouse positions, check out our open positions. And if you need staffing solutions for commercial driving or industrial positions, be sure to explore our offerings.

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      Innovating Trucking Talent: Minnesota’s Campaign Targets New Generation of Drivers

      Embarking on a crucial journey towards revitalizing the trucking sector, the Minnesota Trucking Association is steering a path less traveled with the launch of its “Drive the Difference” campaign. This forward-thinking initiative, launched in April of this year, is not just another recruitment drive; it’s a concerted effort to reshape the industry’s future. With an eye on drawing in a younger, more diverse workforce, the campaign is adeptly utilizing social media to connect with a new generation, addressing the burgeoning freight demands and the impending retirement of the current driver demographic. From drivers to technicians and IT professionals, this campaign is reshaping the workforce landscape in trucking, ensuring that the wheels of this vital industry keep turning efficiently and inclusively. A Broad-Spectrum Recruitment Strategy “Drive the Difference” is a holistic recruitment movement. It extends its outreach to include technicians, IT professionals, and operations staff, addressing the industry’s pressing need for a broader range of skilled personnel. To achieve this, the MTA has partnered with community colleges and truck driving academies, like 160 Driving Academy and St. Cloud Technical and Community College. This expansive approach ensures a well-rounded talent influx into the industry. Empowering the Next Generation The initiative is making strides by targeting a new pool of potential drivers who possess what the association terms ‘Driver DNA’ – a passion for driving, independence, and a love for travel. As the industry confronts a bottleneck of Commercial Driver’s License (CDL) driving tests, efforts are underway to resolve this logjam and accelerate the transition of students to qualified drivers. Training Today’s Technicians While driver recruitment is a significant focus, there’s an equally urgent need for skilled technicians. The initiative is teaming up with technical colleges to foster a direct path from high school to technical training and employment. This approach is creating exciting opportunities for students and addressing the critical technician shortage in the trucking industry. Shaping a Diverse Future in Trucking The demographic landscape of Minnesota’s trucking workforce has evolved considerably over the past two decades. With a predominantly older driver base, “Drive the Difference” is a beacon of hope. Its success could fill current gaps and establish a foundation for a more diverse, sustainable workforce in the trucking industry, potentially serving as an exemplary model for other states facing similar logistics and transportation challenges. Before You Go… As we examine the transformative efforts of Minnesota’s “Drive the Difference” campaign, we see an industry on the cusp of significant change. Facing an aging workforce and a critical need for fresh talent, this initiative is a testament to the power of diversity and modern recruitment strategies in shaping the future of trucking. What do you think about this innovative approach? Could these strategies be a blueprint for other sectors within logistics and transportation? Share your thoughts, and join the conversation. And remember, for the latest trends in trucking and logistics, check back next week for more updates from Optimum Logistic’s weekly news recap. If you made it to this part of the article, we’d just like to take a moment to thank you for taking the time to read this weekly recap. Be safe out there and as always, If you’re in search of CDL A, B, or warehouse positions, check out our open positions. And if you need staffing solutions for commercial driving or industrial positions, be sure to explore our offerings.

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      Hauling the Future: Can Electric Trailers Pave the Way for Cleaner Trucking

      Welcome to the latest pulse of the logistics world, where innovation is not just a buzzword, but a tangible reality shaping the future of road freight. Dive into the essence of Range Energy’s electric trailer innovation – a game-changing development that promises to redefine the efficiency of the ubiquitous 18-wheel giants that crisscross our nation’s highways. Spearheaded by Ali Javidan, a vanguard with a vision, these trailers are not only revolutionizing the concept of cargo transport but are also setting new standards for environmental stewardship. With cutting-edge features like regenerative braking and smart technology that lightens the load, this article unveils the intricacies of a breakthrough that seamlessly melds with both diesel and electric tractors, paving the way for a cleaner, greener tomorrow. Revolutionizing Road Freight: Electrifying the Trailer The landscape of American road freight is poised for a significant shift with innovations aimed at reducing emissions from the ever-present 18-wheel trucks. In contrast to the focus on electric tractors by companies like Freightliner, Tesla, and Volvo, a new entrant, Range Energy, is directing its efforts towards electrifying a different part of these massive vehicles: the trailer. Their approach is compatible with both diesel and electric tractors, demonstrating versatility in reducing emissions across the board. Trailblazing Technology At the helm of Range Energy is Ali Javidan, an industry veteran with deep roots in the automotive space and a rich history of towing experience. With a clear understanding of the industry’s nuances, Javidan’s leadership is steering Range Energy’s RA-01 product to look deceptively ordinary while housing transformative technology. This smart trailer boasts a motor and batteries designed to not impede cargo space and a “smart kingpin” that syncs with the tractor’s efforts, aiming to render the trailer’s weight moot to the driver. Fuel Efficiency and Range: A Game-Changer Range Energy promises that their electric trailers could significantly increase the fuel efficiency of traditional diesel tractors by up to 40 percent. For electric tractors, the addition of Range’s trailer could extend their range by over 100 miles, addressing one of the major hurdles in electric vehicle adoption industry-wide. This could be a pivotal selling point for the logistics and trucking industry, always on the lookout for cost-saving and sustainable options. Apart from fuel efficiency, Range Energy’s trailers offer regenerative braking – a feature that recaptures energy during deceleration, charging the battery and reducing brake wear and tear. This technology not only conserves energy but also potentially lowers maintenance costs, particularly important for logistics operations concerned with the bottom line. Weight vs. Space: The Trade-Off Electrification does come with a trade-off in terms of weight, with Range Energy’s trailer adding approximately 4,000 pounds to the vehicle. However, for many trucks that “cube out” before reaching weight limits, this may not pose a significant issue. The intricacies of cargo logistics dictate that this trade-off could be minimal for a substantial portion of the industry. The Future is Electric With plans for beta testing in the near future and customer deliveries expected by 2025, Range Energy is confident that their electric trailers will be a common sight by 2026. This innovation aligns with the urgent need to address emissions from the trucking sector, which disproportionately contributes to greenhouse gas emissions and NOx, with serious public health ramifications. Stephanie Ly from the World Resources Institute underscores the impact of this industry, especially on vulnerable communities. Driving Towards a Greener Horizon As Range Energy gears up to introduce their electric trailers, the company is not only contributing to a greener planet but also paving the way for healthier communities. With the potential for massive reductions in harmful emissions and an eye on the future, the logistics and industrial staffing sector should watch this space closely. As the industry shifts towards sustainable practices, those who adapt quickly will likely lead the pack in a competitive market. Before You Go… As we reach the end of our venture into the latest in the new and innovative world of electric trailers, it’s clear that Range Energy’s forward-thinking approach could steer the trucking industry onto a more sustainable route. The potential to uplift fuel efficiency and extend the range of electric tractors is not just promising, it’s a pivotal step towards reducing our carbon footprint. The transport sector is on the brink of a major evolution, and with customer deliveries of these trailblazing trailers anticipated by 2025, the road ahead is electrified with possibilities. What are your thoughts on this electrifying shift in road freight? Share your insights and join the conversation below. And remember, stay tuned for the next installment of Optimum Logistic’s weekly news recap, keeping you in the loop on the fast track of trucking innovations. If you made it to this part of the article, we’d just like to take a moment to thank you for taking the time to read this weekly recap. Be safe out there and as always, If you’re in search of CDL A, B, or warehouse positions, check out our open positions. And if you need staffing solutions for commercial driving or industrial positions, be sure to explore our offerings.

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